Unified Graphics™ is an integrated marketing communications strategy developed by Unified Graphics President, Tim Symonds. It’s goal is to help businesses and organizations reach their potential through consistent use of graphic design elements to portray a specific visual message to customers. Unified visual elements in conjunction with customer centric branding makes for the strongest, most profitable marketing structure possible. Integrated Marketing Communications (IMC) according to the American Marketing Association is “a planning process designed to assure that all brand contacts received by a customer or prospect for a product, service, or organization are relevant to that person and consistent over time.”
A well thought out marketing strategy takes into account every way you and your customers and prospects interact with each other. This includes traditional and non-traditional media, both online and offline.
Traditional media encompasses TV, radio, newspapers, direct mail campaigns, trade shows, billboards, brochures…you get the idea. Non-traditional media is all the new and creative ways businesses market themselves today – social media (Facebook, Twitter, YouTube, etc.), blogging, email blasts, local events, golf outings, etc.
There are numerous (sometimes too many) marketing tools available to your business today. It is easy to get confused in what is the best way to promote yourself.
The goal of Unified Graphics™ is to bring together all the aspects of your business and have them working in a consistant manner. Unified Graphics™ creates a single concept; a single brand message across all your marketing.